Window Furnishings Australia
We have Window Furnishings Covered!
Window Furnishings Australia magazine is the leading business-to-business magazine that keeps retailers, interior designers and specifiers up to date with the latest developments in curtains and blinds, shutters, exterior furnishings, fabrics, machinery and software.
Letter from the editor
After two years of a somewhat depressing mood in the halls of the world's largest home textiles exhibition, Heimtextil, it is hard to tell whether the sense of optimism that emanated from exhibitors and trend forecasters was brought on by a genuine belief that the worst had passed, or by fatigue of all things Global Financial Crisis related.
It seems strange to even discuss the GFC in terms of underlying consumer motivation in the Australian market these days. The average consumer in Australia seems to be much more concerned about interest rate rises and the rising cost of everyday consumables (fuel, power and food) than the prospect of holding onto their job/pension/savings like the rest of the western world. So, for the first time in a number of years, I recently found myself carefully questioning and analysing every theme and colour palette for the underlying motivations that would drive consumers towards, say, a petrol blue over a sky blue.
But, the more I examined the themes, and the more I looked at the trends, one thing became clear to me: we no longer live in a world where interior trends are influenced by the catwalk colours of two or three seasons ago, but in fact, both interior trends and fashion trends are being driven by an overarching lifestyle trend. The immediate nature of communication and our global community now mean that what is happening in Europe, or the US, or Uganda for that matter, is also happening here.
Sure, there will always be interpretation and local and cultural influences on design, and what sells well in Port Douglas will not necessarily work in Port Augusta or Port Melbourne. But colour palette, texture and styling trends (and fashion) are now truly global and immediate.
James Boston
Editor / Publisher
The circulation of Window Furnishings Australia sits at around 5100 per issue, with an estimated readership of12,000.
Target demographics
The target demographic is divided between Australian blind and curtain retailers, Australian shutter and external furnishing retailers, interior designers, interior decorators and both private and government specifiers.
WFA Source
Latest Window Furnishing News, WFA Features and Product / Service Directory
WFA Source - Latest Blind and Curtain Product News and Window Furnishing Case Studies
WFA Source is the new online industry portal by Boston Publishing. Take a moment to register free of charge and gain access to all latest window furnishing product news, company features and case studies, online jobs, and access to our online product sourcing directory.
R+T Stuttgart 2012
About 800 exhibitors from the whole world are presenting the entire spectrum from the segments of roller shutters, doors/gates and sun protection at the R+T 2012. The R+T leading world trade fair is not only the presentation platform for an industry but has also become very high-tech and makes a vital contribution to the efficiency, comfort and safety of buildings. It also sets the pace for innovations, all of which are presented almost without exception at the leading world trade fair that takes place every three years.